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Tips on How to use On-hold Marketing Effectively
Harnessing On-Hold Marketing: Strategies for Effective Customer Engagement
Many businesses overlook the significant influence their phone system can have as a marketing tool. Statistically, callers spend about 20% of their time on hold or in a queue. This critical interaction window shouldn't be filled with silence or overused clichés. Instead, it presents a prime opportunity for impactful marketing.
Properly leveraged, in-queue and on-hold audio can go beyond making a good impression—it can become a potent tool for enhancing business efficiency and promoting your products and services, encouraging upsells in the process.
Maximizing On-Hold Effectiveness
To optimize on-hold time, start by evaluating your current setup. Is your voice artist a true embodiment of your brand? Does the tone and language align with your other customer interaction channels? Consistency is key; if your website features modern, conversational language, your on-hold audio should echo this. This uniformity ensures that when customers call, they instantly connect with your brand's voice.
Determining your objectives is the next crucial step. In-queue and on-hold audio can effectively boost sales, share valuable information, and strengthen your brand identity. While on hold, callers are a captive audience. They might be engaged in other activities, but they're always listening for their call to be answered. Crafting an engaging on-hold experience can make them pay closer attention.
Position your most attractive offers at the beginning, capturing the attention of your callers when it's at its peak. However, striking the right balance in your messaging is essential. Overly aggressive sales pitches can deter callers, while lackluster messages might fail to hold their interest. A well-crafted script is instrumental in reinforcing your brand's identity. This is where services like OneCloud Voice Studio come into play, offering over 10,000 professionally scripted messages tailored to various industries and message types, ready for immediate use or customization.
Consider the caller's journey through your messages. Some phone systems start at the beginning of your audio compilation, enabling a guided experience. Each message should build upon the last, gradually enhancing the caller's awareness of your products and services.
Finally, step into your callers' shoes. Experience your on-hold service firsthand to ensure it is relevant and enhances the caller experience. OneCloud Voice Studio offers an innovative solution for ordering prompts for IVR menus, as well as music and marketing messages for callers in-queue or on-hold. This service is easily managed through a user-friendly web portal, making it simple to create an engaging and effective on-hold experience.
In summary, on-hold marketing is not just a filler; it's a strategic tool that, when used effectively, can significantly contribute to your business's marketing efforts and overall customer experience.
To learn more about staying current with the latest communications technology, contact us at 1.800.921.9680 or email us at info@onecloud.com. OneCloud provides UCaaS solutions for businesses of all sizes. Manage calls, voicemails, business texts, video conferencing, and more on any device, and from any location.
